How Kontor AB Saved 2,850 Hours with AI-Generated Product Content
Discover how Sweden's leading office supply retailer transformed 5,700 products with AI-powered content generation and advanced product enrichment, saving months of manual work
2,850
Hours saved
63,000
Unique keywords generated
5,700
Products enriched
Table of Contents
About Kontor AB
Kontor AB is a leading Swedish office supply retailer, serving businesses across the country with a wide range of office essentials, technology products, and workplace solutions. With a reputation for reliable service and fast delivery, Kontor AB needed to elevate their product content to stay competitive in a rapidly digitizing market.
Handling thousands of products, the team sought a scalable approach to enrich product descriptions, generate SEO-friendly keywords, and deliver consistent, high-quality content without overloading internal resources.
The Challenge
Kontor AB needed to rapidly enrich thousands of product listings while maintaining brand consistency and SEO performance:
- Scale:Enrich 5,700 products across multiple categories
- SEO Demand:Generate unique, high-quality keywords for long-tail search coverage
- Consistency:Maintain tone, structure, and accuracy across all product content
- Speed:Deliver enriched content quickly without expanding headcount
The Solution
Cension implemented an AI-powered enrichment workflow tailored to Kontor AB's catalog:
- AI Content Generation:High-quality product descriptions generated at scale
- Keyword Expansion:63,000 unique keywords crafted for search visibility
- Structure & Tone Control:Templates and guardrails to keep voice consistent
- Rapid Delivery:Automated pipeline to turn around thousands of products fast
Kaffebryggare Coffee Queen M-2
Professional coffee brewer
Coffee Queen
M-2 TK
Professional Coffee Brewer
4-12 cups
15 L/h
6 minutes
Product Enrichment Showcase
{
"productName": "Coffee Queen M-2 Coffee Maker",
"model": "M-2 TK",
"type": "Professional Coffee Brewer",
"design": {
"style": "Sleek, compact construction",
"suitableFor": [
"cafes",
"restaurants",
"hotels"
],
"userFriendly": true
},
"brewing": {
"capacity": {
"adjustable": "4 to 12 cups per cycle",
"maxOutput": "15 liters per hour"
},
"brewingTime": "6 minutes for full batch",
"temperatureControl": "ECBC standards compliant"
},
"features": {
"warmingPlates": 2,
"waterFilling": "Manual",
"reliability": "High volume brewing capable",
"durability": "Built for continuous use"
},
"dimensions": {
"width": "205 mm",
"depth": "410 mm",
"height": "428 mm"
},
"sustainability": {
"climateSmart": true,
"efficientBrewing": true
}
}This structured data enables precise keyword targeting, improved search visibility, enhanced filtering capabilities, and comprehensive product information for customers.
Implementation Process
The project was executed systematically over 24 hours, processing 5,700 products with comprehensive data enrichment and content generation:
- Data Collection:Automated scraping of additional product information from multiple online sources
- Specification Generation:Creation of structured JSON technical specifications for each product
- Keyword Research:Integration with Google APIs to identify 63,000 unique, relevant keywords
- Content Creation:AI-generated product descriptions and USPs optimized for search engines
- Quality Assurance:Automated validation and manual review of generated content
Results
The results exceeded expectations with massive time savings and comprehensive product enhancement:
- 2,850 Hours Saved:Eliminated 5,700 × 30 minutes of manual content creation work
- 63,000 Keywords Generated:Comprehensive keyword optimization across all product categories
- 5,700 Products Enriched:Complete transformation from sparse to comprehensive product data
- 24-Hour Delivery:Entire project completed in one day versus months of manual work
- Structured Data:JSON specifications enabling better search functionality and filtering
- SEO Enhancement:Improved search visibility through keyword-optimized descriptions
- Resource Reallocation:Staff freed up for higher-value strategic activities
Timeline
Project Initiation
Data collection & web scraping setup
Product Enrichment
5,700 products enhanced with structured specifications
Content Generation
AI-powered descriptions & USPs with 63,000 keywords
Delivery (24 hours)
Complete product catalog transformation delivered