How Maria Nilsdotter Achieved 127% Keyword Growth in 3 Months

About Maria Nilsdotter

Founded in Stockholm in 2007 by Maria Nilsdotter, this luxury jewelry brand creates modern heirlooms in precious materials, crafting pieces that tell stories and evoke enduring Nordic beauty.

Their collection features expertly sculpted rings, earrings, bracelets, and necklaces made in 925 sterling silver and 18k gold, adorned with pearls, diamonds, and gemstones.

The Challenge

In May 2024, Maria Nilsdotter needed to optimize their extensive jewelry catalog for search engines. Existing product descriptions required SEO enhancement to better communicate the brand's unique Nordic-inspired aesthetic and craftsmanship story to search engines.

• Boost organic visibility for 1,500+ SKUs in luxury jewelry
• Preserve brand voice while improving SEO signals
• Deliver measurable impact within a 3-month window

The Solution

Maria Nilsdotter partnered with Cension to run an AI-assisted SEO content sprint:

• Product descriptions:AI-written copy highlighting Nordic mythology and craftsmanship
• Meta titles:SEO-focused titles surfacing materials and design details
• Meta descriptions:Story-led snippets balancing brand tone with search intent
• Fast delivery:24-hour execution with three quality audits

Implementation Process

• 24-hour production sprint with iterative reviews
• SEO guardrails applied to titles, descriptions, and body copy
• Quality audits to ensure brand tone and accuracy before release

Results

Within three months (May to August 2024), Maria Nilsdotter demonstrated clear search impact:

• Keyword growth:231 → 525 organic keywords (+127%)
• Catalog coverage:1,500+ products optimized
• Speed:full rollout completed in 24 hours with three QA passes

Timeline