About Maria Nilsdotter

Founded in Stockholm in 2007 by Maria Nilsdotter, this luxury jewelry brand creates modern heirlooms in precious materials, crafting pieces that tell stories and evoke enduring Nordic beauty. Their collection features expertly sculpted rings, earrings, bracelets, and necklaces made in 925 sterling silver and 18k gold, adorned with pearls, diamonds and gemstones.

The Challenge

In May 2024, Maria Nilsdotter needed to optimize their extensive jewelry catalog for search engines. Their existing product descriptions required SEO enhancement to better communicate the brand's unique Nordic-inspired aesthetic and craftsmanship story to search engines.

The Solution

Maria Nilsdotter partnered with Cension to implement a comprehensive SEO content optimization strategy in May 2024:

• Product Description Generation: AI-powered descriptions that captured the brand's Nordic mythology and craftsmanship heritage
• Meta Title Optimization: SEO-focused titles highlighting precious materials and unique design elements
• Meta Description Creation: Compelling descriptions that balanced brand storytelling with search optimization
• Rapid Implementation: Complete optimization delivered in just 24 hours with 3 quality audits

Implementation Process

Maria Nilsdotter's project was completed in 24 hours with 3 quality audits, focusing on SEO optimization while maintaining brand authenticity.

Results

Within 3 months (May to August 2024), Maria Nilsdotter achieved a 127% increase in organic keywords, demonstrating the effectiveness of optimized product content for luxury brands.

Timeline