How Upgrit Generated 3,000 Supplement Descriptions with +18K Keywords in 13 Hours

About Upgrit

Upgrit is a premium Swedish health supplement retailer dedicated to optimal health through science-backed nutrition. Founded on the principle that good health comes from quality sleep, regular exercise, and proper nutrition, Upgrit bridges the gap when life’s demands make it challenging to maintain perfect dietary habits.

With a team grounded in nutrition, health, training, and functional medicine, Upgrit offers potent supplements and foods so customers don’t need to scrutinize ingredient lists or research reports.

Their curated selection includes proprietary Upgrit products and premium offerings from respected global brands—some exclusive to Sweden—guiding customers on the path to optimal health.

The Challenge

As a health supplement retailer, Upgrit faced unique challenges that demanded exceptional accuracy and quality:

• Health & Safety Compliance:supplement descriptions must be 100% accurate
• Complex Product Information:technical data requiring precise scientific language
• Multi-Market Content:accurate translations across Swedish, Danish, and English
• AI Hallucination Risk:prevent inaccurate health claims
• Content Volume:3,000 products needing descriptions, meta data, and FAQs
• Quality Assurance:rigorous validation of all generated content

The Solution

Upgrit partnered with Cension to implement an advanced content generation system with built-in quality controls and hallucination prevention:

• Advanced evaluation system (evals) to verify accuracy and prevent hallucinations
• Multi-iteration refinement (3 passes) for optimal quality
• Comprehensive outputs:product descriptions, meta titles, meta descriptions, color specs, and FAQs
• Hallucination prevention via specialized training and validation
• Multi-language accuracy across Swedish, Danish, and English
• Regulatory alignment for supplement safety requirements

Implementation Process

• Evals setup with strict criteria to block hallucinations before publication
• Three-pass refinement workflow per product for accuracy and tone
• Regulatory and brand checks ensuring compliant, science-aligned language

Results

The implementation delivered exceptional accuracy and speed:

• 18,168 keywords generated:comprehensive SEO coverage
• 3,000 products optimized in 13 hours
• 3 quality iterations per item to maximize accuracy
• Zero health violations:compliant supplement content
• Hallucination-free outputs through advanced evals
• Multi-format deliverables:descriptions, metadata, colors, FAQs
• Triple-market coverage:Swedish, Danish, and English audiences

Timeline