About Upgrit

Upgrit is a premium Swedish health supplement retailer dedicated to optimal health through science-backed nutrition. Founded on the principle that good health comes from quality sleep, regular exercise, and proper nutrition, Upgrit bridges the gap when life's demands make it challenging to maintain perfect dietary habits.

With a team having extensive backgrounds in nutrition, health, training, and functional medicine, Upgrit has devoted their lives to both their own and others' health. Their mission is to offer the market's most potent supplements and foods, eliminating the need for customers to scrutinize ingredient lists and research reports.

Upgrit's carefully curated selection includes proprietary Upgrit products and premium offerings from the world's most respected brands - some exclusive to Sweden. They serve as guides on the path to optimal health.

The Challenge

As a health supplement retailer, Upgrit faced unique challenges that demanded exceptional accuracy and quality:

• Health & Safety Compliance: Supplement descriptions must be 100% accurate due to health and safety regulations
• Complex Product Information: Technical supplement data requiring precise scientific language
• Multi-Market Content: Need for accurate translations across Swedish, Danish, and English markets
• AI Hallucination Risk: Traditional AI content generation often produces inaccurate health claims
• Content Volume: 3,000 products requiring comprehensive descriptions, meta data, and FAQs
• Quality Assurance: Need for rigorous validation of all generated content

The Solution

Upgrit partnered with Cension to implement an advanced content generation system with built-in quality controls and hallucination prevention:

• Advanced Evaluation System (Evals): Custom evaluation framework to verify content accuracy and prevent AI hallucinations
• Multi-Iteration Refinement: 3-iteration process ensuring optimal quality and accuracy
• Comprehensive Content Types: Generated product descriptions, meta descriptions, meta titles, color specifications, and FAQs
• Hallucination Prevention: Specialized AI training and validation to eliminate false health claims
• Multi-Language Accuracy: Precise translations maintaining scientific accuracy across all markets
• Regulatory Compliance: Content validation against health supplement regulations

Implementation Process

The project emphasized quality over speed, implementing advanced evaluation systems to ensure accuracy. Evaluations (evals) are systematic testing frameworks that assess AI-generated content against predefined criteria, helping identify and prevent hallucinations - instances where AI generates false or misleading information.

For Upgrit's supplement content, this was critical as any inaccurate health claims could have serious consequences. The 3-iteration process allowed for progressive refinement, with each iteration improving accuracy and reducing potential hallucinations through comprehensive evaluation protocols.

Results

The implementation delivered exceptional results with industry-leading accuracy:

• 18,168 Keywords Generated: Comprehensive SEO optimization across all markets
• 3,000 Products Optimized: Complete content coverage in 13 hours
• 3 Quality Iterations: Multi-stage refinement ensuring maximum accuracy
• Zero Health Violations: 100% compliance with supplement regulations
• Hallucination-Free Content: Advanced evals eliminated false health claims
• Multi-Format Generation: Descriptions, meta data, colors, and FAQs created
• Triple-Market Coverage: Accurate content for Swedish, Danish, and English audiences

Timeline